SXSW (South by Southwest) is a music/film/multimedia festival held every year in Austin. I saw this video on the plane on my way back from Boca Raton recently. Never heard of either of these people, but I like it. SXSW isn't even the "premier" music festival in Austin. (See ACL for those honors.) Anyway, the music in this town is unbelievable. Seriously.
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